Vineyard Vines – Luxury Golf Apparel, Jim Nantz and a Smiling Whale!


All great brands have great logos: Lacoste has its crocodile, adidas it’s three stripes and Puma has it’s cat. But they just can hold a candle to Vineyards Vines’ and their smiling whale!

Vineyard Vines is a brand that continues to grow in popularity; I see their T-shirts and apparel popping up everywhere. The brand was founded in 1998 by two brothers, Shep and Ian Murray, who still own the company today. They got their start selling neckties out of a backpack, funded totally by credit card debt. They sold over 800 neckties their first weekend in business, paid off their credit cards and the rest as they say is history!

The company began producing golf apparel a number of years ago and has recently upped the ante, introducing the Jim Nantz Collection. While the entire Vineyard Vines apparel line can be considered “luxury apparel,” the Jim Nantz Collection takes that up a notch. Nantz is not only one of the best known media personalities around the world, he always looks marvelous too!

One look and feel of the Ocean Avenue Patterned 1/2-Zip Sweater and you’ll quickly know what I mean. This garment from the Jim Nantz Collection is crafted from a very high quality fabric that is 55% polyester/45% Merino wool. It is extremely wrinkle resistant and moisture wicking while having a very soft touch.

. Remember the paint by number pictures you did as a kid? That’s what this design on the men’s Breaker Pants looks like, only the numbers are missing. It’s an attractive, abstract design that combines flamingoes and floral patterns, creating a very unique look that is sure to turn some heads. are a break from tradition golf apparel and designs. If the design is overwhelming, the Breaker Pants are also available in nine solid colors with waist sizes ranging from 29 – 46.

The Destin Stripe Long-Sleeve Polo is perfect for cool morning rounds. The fabric has built-in stretch for extra range of motion in a classic, relaxed fit. The UPF 50 sun protection weaved into the fabric keeps you protected from the sun’s rays and the moisture wicking properties will keep you dry and cool as the day heats up. As comfortable as this polo is, it’s DESTINed to become your favorite!

Vineyard Vines has a lot of great golf apparel for women too. The UPF Striped Margo Shirt Dress is a chic garment that represents the company’s attempt to resurrect the golf dress; it’s quickly become a favorite among the ladies. The Margo Dress features UPF 50+ sun protection and elbow-length sleeves, providing added protection from the sun’s harmful rays. The ocean-inspired stripes, self-collar and five-button placket give this dress a classic golf look.


About Author

The Golfin’ Guy aka David (or Dave, but never Davey) Theoret grew up in Southwestern Ontario, Canada, where it was naturally assumed he would play hockey. Beginning at the age of 3 and continuing into his late 30's, he did just that. However, after one too many pucks to the head, he realized that golf was a lot easier on the body and took the game up. Whoever said hockey players were slow? Since that time, golf has become his passion – just ask Belinda. From 2003 until 2009, David ran the sales and marketing department of TravelGolf Media and took his team to over $1M in annual advertising revenue. While at TravelGolf, an editor told him he had a flair for writing and the lightbulb came on. He started writing articles about anything golf related: courses, destinations, resorts, shoes, apparel, equipment and training aids and sending them to websites and magazines. At first, his articles were picked up by a few golf websites and magazines, but the number steadily grew – enough that he could call it a career. Most days he’s on a course somewhere, either working or playing. Actually, to him playing IS work. Occasionally you’ll find him on the practice range reinforcing bad habits. David plays to a 12 handicap - unless there is money involved in which case it goes considerably higher. He currently resides in Lakeland, FL with his wife Belinda and their two "kids", Louie and Molly.

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