PONTE VEDRA BEACH, Florida – The PGA TOUR and Korn Ferry (NYSE: KFY) announced today a
10-year agreement making the Los Angeles-based, global organizational consulting firm the
Umbrella Sponsor of the newly named Korn Ferry Tour.
In replacing Web.com, Korn Ferry’s sponsorship takes effect June 19 and extends through the
2028 season. The Korn Ferry Tour will continue to award PGA TOUR membership to the Tour’s
50 leading players, including the top 25 from the Regular Season points list and the top 25 from
the three-event Korn Ferry Tour Finals points list.
The announcement was made jointly by PGA TOUR Commissioner Jay Monahan, Korn Ferry
Chief Executive Officer Gary Burnison, and Korn Ferry Tour President Alex Baldwin on
Wednesday morning in New York City.
“We welcome Korn Ferry to the PGA TOUR family with today’s announcement,” said Monahan.
“Our thanks to Gary Burnison and his team for a partnership that will promote Korn Ferry’s
mission of helping people and organizations exceed their potential, collaborating with a Tour
that has proven to identify the next generation of PGA TOUR talent over the last 30 years.”
Korn Ferry also becomes a PGA TOUR Official Marketing Partner as the “Official Leadership
Development Firm” of the PGA TOUR, PGA TOUR Champions, and Korn Ferry Tour. Additionally,
Korn Ferry will assume sponsorship of the Korn Ferry Tour Championship presented by United
Leasing & Finance in Evansville, Indiana – the third and final event in the Korn Ferry Tour Finals.
“We’re excited to partner with the PGA TOUR. Our organizations are both all about talent –
getting players and people to that next level and advancing their careers. People will never
discover their full potential until they are provided an abundance of opportunity. Korn Ferry
and the Korn Ferry Tour provide that opportunity,” said Burnison. “This sponsorship will further
elevate our brand as a global organizational consultancy and extend awareness of our firm to
new audiences around the world.”
Korn Ferry develops and coaches 1.2 million people a year, puts someone in a new job every
three minutes and has worked with companies to evaluate and assess nearly 70 million
professionals. The firm has offices in more than 50 countries and 8,500 employees.
Korn Ferry works with clients to design their organizational structures, roles and
responsibilities. The firm helps them hire the right people and advise them on how to reward,
develop and motivate their workforce. Korn Ferry also helps professionals at all levels navigate
and advance their careers.
“This is a tremendous day for our organization, and we are eager to work with Gary and his
team as we continue to build the Korn Ferry Tour from the strong foundation already in place,”
said Baldwin, the first female to be named president of one of the PGA TOUR’s six global Tours
earlier this year. “Korn Ferry has an impassioned desire to enhance the careers and brands of
our players through this incredibly competitive Tour. This partnership will allow us to further
those goals while elevating the Tour and our tournaments for our partners and fans.”
With 50 available PGA TOUR cards for the following season (since 2013), the Korn Ferry Tour is
the path to the PGA TOUR. Twenty-five TOUR cards are reserved for the leading points earners
at the end of the 24-event Regular Season. Another 25 are up for grabs at the three-event Korn
Ferry Tour Finals that follow the Regular Season in August and September.
During the PGA TOUR’s 2017-18 season, eight players from the Korn Ferry Tour Class of 2017
won titles, including Aaron Wise, whose victory at the 2018 AT&T Byron Nelson was the 500th
by a former Korn Ferry Tour player – a list which includes 24 major championships and eight
PLAYERS Championships, including Gary Woodland’s win on Sunday at the U.S. Open at Pebble
Four players from the Class of 2018 have won on the PGA TOUR this season – Cameron Champ
(Sanderson Farms Championship), Adam Long (The Desert Classic), Martin Trainer (Puerto Rico
Open) and Max Homa (Wells Fargo Championship).
Other notable PGA TOUR players who got their start on the Korn Ferry Tour include major
champions Justin Thomas, Jason Day, Bubba Watson and Zach Johnson.
For more information on the Korn Ferry Tour, please visit PGATOUR.com.