Nivo Livcool Launches Sun Protection Collection for 2017


Experts agree, the best way for golfers to protect themselves from the sun’s harmful ultraviolet rays (UVR) is with the right kind of clothing. Nivo answers with the all-new LivCool sun protection Collection.

“This LivCool collection was interesting to create because we first had to find a fabric that not only felt ultra-comfortable but one that also featured strong moisture wicking properties and most importantly, an ultra-violet factor (UVF) of 50” said Linda DiGenova, Nivo’s Director of Apparel. “We found this cool nylon yarn and it answered all of the above. With the fabric in hand, we went to work on designing pieces that women would love because they look and feel fantastic and in which the high UVF protection becomes a big bonus instead of the reason for being.” The LivCool fabric also reduces skin temperatures by as much as 4 degrees F.

The result is an audacious collection of long sleeve tops that are available in both mock and shirt collar styles. The mesh underside of the sleeves allow for extra air flow while creating a sexy vibe for the wearer. The Collection comes with tops in a multitude of solid colors and modern prints. It also features matching skorts with comfortable mesh inner shorts. With pride in her voice, Ms. DiGenova concluded: “Sun protection has never looked so good.”

About Nivo: Nivo is a division of Lanctôt Limited which is a Canadian based, family-run business specializing in the distribution and production of premium sporting goods, apparel and eyewear since 1953.


About Author

Glen Turk is a Wisconsin native who has been the Senior Writer/Editor of Midwest Golfing Magazine since 2006. Besides being an avid golfer, Glen enjoys traveling, music, and cheering on the finest professional sports team of all-time, the Green Bay Packers. Glen’s ultimate golf goal is to play in all fifty states and currently he is more than half way there. His other dream, albeit far-fetched, it to record an ace in all seven states of our distribution area. Thanks to an ace in Illinois in 2015, and one in Michigan in 2016, he has three down, four to go!

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