Lamkin Grips and FLAT CAT® Golf Announce Strategic Partnership to Extend Worldwide Distribution of the Revolutionary FLAT CAT Putter Grip

Lamkin Corporation – the original manufacturer of premium golf grips – announces it has partnered with Winston Products to market and sell the complete portfolio of FLAT CAT putter grips, a game-changing putting tool that helps golfers of all abilities putt more consistently and effectively. The newly formed alliance gives Lamkin exclusive worldwide distribution rights for FLAT CAT grips.

“We are very excited to be partnering with the Lamkin Corporation. For nearly a century, the Lamkin name has been synonymous with quality and character and we are thrilled to marry our FLAT CAT innovation and technology with the heritage of the Lamkin brand,” said Winston Breeden, CEO, Winston Products.

FLAT CAT’s unique FLAT 1™ technology puts the feeling of square in the palm of a player’s hands, helping them to square their hands, square their shoulders and square their putter face to their intended target line. Each side of the FLAT CAT grip is in a parallel plane with the putter face, allowing every golfer to establish a personal feel with the face of their putter no matter what their putting style – traditional, left-hand low, saw, claw and more.

“After meeting with the FLAT CAT team, and playing with the product, it was clear that their organization shared many of Lamkin’s core brand values,” said Bob Lamkin, President and CEO of Lamkin. “The technology behind FLAT CAT’s product line directly supports one of our most important values: providing golfers with the tools to realize a more confident, consistent and enjoyable playing experience. Whether it’s swinging grips or putter grips, our own development efforts are always focused on achieving that goal. By adding FLAT CAT products into our own portfolio, we continue to deliver on that important promise to our customers!”

FLAT CAT was developed in consultation with PGA Professional Mike Heisterkamp and longtime Whistling Straits and Pinehurst professional caddy Charlie Spain. FLAT CAT GOLF is owned by Make’em All, LLC, a division of Winston Products LLC. For more information visit

Lamkin offers a variety of performance-inspired grips including the Z5, UTx, Crossline, Wrap-Tech and R.E.L. ACE. The company’s trusted products are played by PGA Tour superstars Justin Rose, Brandt Snedeker and many others. Lamkin products are unrivaled in quality thanks to world-class engineering, premium materials and handcrafted, repeatable production techniques.

About Winston Products

Winston Products, LLC is a premier product development company that delivers true innovation to the market for customers and consumers alike. Founded in 2004, Winston Products offers a vast array of truly innovative solutions from brands like SmartStraps, TowSmart, CargoSmart, FLAT CAT Golf, and SWOPT. The industry trusts Winston Products for innovative, honest and competitively priced products.

About Lamkin Grips

The Lamkin Corporation golf heritage dates back to 1925 when founder Elver B. Lamkin began manufacturing golf’s first leather grips. Today, the family-owned business delivers the industry’s widest assortment of performance-enhancing golf grips that continue to earn loyal customers worldwide. Through their ongoing dedication to unequaled product quality and service support, Lamkin Grips is passionately committed to connecting golfers to a more confident, consistent and enjoyable game. For more information about Lamkin, please visit


About Author

Glen Turk is a Wisconsin native who has been the Senior Writer/Editor of Midwest Golfing Magazine since 2006. Besides being an avid golfer, Glen enjoys traveling, music, and cheering on the finest professional sports team of all-time, the Green Bay Packers. Glen’s ultimate golf goal is to play in all fifty states and currently he is more than half way there. His other dream, albeit far-fetched, it to record an ace in all seven states of our distribution area. Thanks to an ace in Illinois in 2015, and one in Michigan in 2016, he has three down, four to go!

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