New Staff Model Blades and CB Irons Combine Timeless Looks with Modern Technology
CHICAGO (Jan. 11, 2024) – Wilson Sporting Goods Co., the iron brand with more major championships won than any other golf company, announces redefined iterations of its iconic blades and cavity back irons, named the Wilson Staff Blades and Wilson Staff CB irons.
Wilson LABS engineers designed the new Staff Model Blades and CB irons together as one connected family in order to allow the elite player to dial in their long and short iron preferences. As a result, both irons feature common lines and weighting, similar aesthetic details and parallel performance attributes. Precision milling on the face allows for longer ball-to-face contact for more consistent spin and increased stopping power in both iron offerings.
The Fluid Feel™ Hosel, adapted from the classic Wilson Dyna-Powered® irons, was refined to eliminate unused weight within the hosel and redistribute it toward the toe for an expanded impact area. This weight shift toward the toe also allows the golfer to hold the face open, and provides forgiveness while maintaining control. Both sets feature stock offerings of the True Temper Dynamic Gold Mid 115 shaft and the Golf Pride Z (no-cord) grip.
“Throughout the development process, we engaged our Wilson Advisory Staff across the TOUR so that we could deliver irons that will make them better shot shapers,” said Bob Thurman, Global General Manager of Golf and Vice President of Research & Development at Wilson. “Three-time major winner Padraig Harrington is a prime example as he put the new Staff Model CB irons in play for the first time at the TimberTech Championship this past November and won by a compelling seven shots.*”
Continuing the rich history of Wilson forged blade irons, many of which have been played by the game’s greats, the new Staff Model Blades are based on the timeless design that has been admired over the years. The Forged 8620 Carbon Steel, one of the softest materials available, provides instant feedback and on demand workability.
Wilson Staff Model Blades
Precise Toe Weighting: Precise weighting positioned on the toe allows the golfer to hold the club face open, eliminating the low left shot. The toe weighting also allows for maximum forgiveness while keeping ultimate control shot after shot.
Fluid Feel Hosel: Adapted from our classic Wilson Dyna-powered irons, the Staff Model Blade design has been refined to eliminate unused weight within the hosel to redistribute it in areas to elevate performance.
Forged 8620 Carbon Steel + Precision Milling: The Staff Model Blade is forged from some of the softest materials available. The forged 8620 carbon steel provides instant feedback and on-demand workability. Precision milling on the face allows for longer ball-to-face contact resulting in more consistent spin and increased stopping power.
The new Staff Model CB irons offer accomplished golfers a player’s look at address, coupled with the added forgiveness of a cavity back iron. Designed with instant feedback and precision in mind, the sleek construction of these irons caters to golfers seeking increased forgiveness in their longer clubs.
Wilson Staff Model CB Irons
Precision Milled Cavity Back: Precise milling on the club face allows for longer ball-to-face contact resulting in more consistent spin and increased stopping power.
Precise Toe Weighting: Precise weighting positioned on the toe allows the golfer to hold the club face open, eliminating the low left shot. The toe weighting also allows for maximum forgiveness while keeping ultimate control shot after shot.
Fluid Feel Hosel: Adapted from our classic Wilson Dyna-powered irons, the Staff Model Blade design has been refined to eliminate unused weight within the hosel to redistribute it in areas to elevate performance.
Wilson launches the new irons alongside its innovative fitting technology, Wilson Fit AI, which uses AI-powered software to generate an accurate, reliable custom-iron recommendation in as few as five swings. This solution will be available on January 24 at Wilson retailers across the nation,and will make the fitting process for the Wilson iron lineup more sophisticated than ever.
For more information on the new Staff Model ball range and all Wilson Golf products, including woods, irons, wedges, putters, balls and accessories, please visit www.Wilson.com.
About Wilson Golf
For more than 100 years, Wilson Golf has designed, manufactured and distributed premium and recreational golf equipment throughout the world. Since 1914, Wilson Staff irons have won 62 major championships, more than any other iron manufacturer in history. The winning tradition continues today by delivering the highest quality equipment to all golfers to enhance performance on the course and overall enjoyment of the game.
About Wilson
Chicago, USA-based Wilson Sporting Goods Co., part of Amer Sports Group, is the world’s leading manufacturer of high-performance sports equipment, apparel, footwear, and accessories. The Company brings more than a century of innovation, history, and heritage across many sports including Racquet Sports, Baseball, Softball, Football, Basketball, Volleyball, Soccer, and Golf. The brand also offers Wilson Sportswear inclusive of lifestyle and performance apparel for all to live like an athlete. Leveraging player insights to create products that push equipment and apparel innovation into new territories, Wilson empowers athletes at every level to perform at their best. Visit www.wilson.com for more information.
