Performance-driven golf footwear brand showcases new innovative, sustainable footwear, apparel, rainwear, plus customization programs to kick off 2024
Tacoma, Washington – TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, announces its most successful product launch to date following the 2024 PGA Show. The golf industry’s largest gathering saw the TRUE team connect with more than 500 buyers and media who got a sneak peek at the innovative brand’s groundbreaking new line of performance-and-comfort-centric footwear and apparel.
“From the moment the show began, it was clear that it was going to be huge,” said TRUE CEO Jason Moore. “Our booth, a constant hub of activity, was the epicenter of an incredible buzz that resonated throughout the event. We weren’t just participants; we were trendsetters, leading the charge in redefining golf footwear and apparel.
“The new product lineup was the star of the show. We unveiled a range of shoes that perfectly encapsulated our ethos – blending style, comfort and functionality. Each product was a result of meticulous design and innovation, tailored to meet the evolving needs of modern golfers. From sleek, waterproof designs to eco-friendly materials, our shoes were a hit, attracting attention for their unique blend of aesthetics and performance.”
TRUE has introduced new footwear, apparel/rainwear, and an innovative customization program, highlighted by:
TRUE LUX G
Estimated launch date: May, 2024
MSRP: $175
Colors Available: Black, Grey, White, women’s exclusive Soft Rose
Available in: Men’s & Women’s
The first new model of 2024 combines TOUR-level performance with a new fit and feel. LUX G is a fully waterproof (2-year warranty) construction with the signature TRUE easy-on collar and cushioned ride. Designed with style and performance in mind, it offers a comfortable fit and feel unlike anything on the market.
