Performance-Driven, Athletically-Inspired Golf Shoe Blends Tradition and Technology for Maximum Comfort
(TACOMA, Wash.) – TRUE linkswear (TRUE), purveyors of ultra-comfortable, modern golf footwear designed for the rigors of walking amid the elements, will debut the all-new LUX Hybrid at the 2023 PGA Show Jan. 24-27 at the Orange County Convention Center in Orlando, Fla.
The LUX Hybrid is a performance-driven, athletically-inspired golf shoe designed to look like a traditional saddle shoe but built with TRUE’s market-leading technology. With over 1,000 rounds of PGA and LPGA TOUR golf played in the LUX Hybrid by TRUE Ambassadors like Joel Dahmen and Christina Kim, high-level player feedback led to creating a comfortable, durable shoe that performs at the highest level of the game.
“The LUX Hybrid is a quintessential TRUE creation in that it delivers the highest level of comfort and performance on the golf course and is also perfectly suited for life off the course,” says TRUE CEO Jason Moore. “We’re excited to showcase it along with other current and future TRUE shoes, as well as our brand-new apparel line, at the 2023 PGA Show.”
To create the LUX Hybrid, TRUE designers took the modern performance and heritage design from the LUX Knit and elevated the aesthetic, fit, and function. A leather saddle was added for a cleaner, premium, classic golf aesthetic with additional midfoot stability. The LUX Hybrid also includes TRUE’s new Achilles heel pad, its TPU heel stabilizer, and a high-retention elastic heel lock system for an elevated fit and feel. With updates to the midsole compound and insert and improvements to the overall construction – the LUX Hybrid is TRUE’s highest quality and most comfortable TOUR performance shoe yet.
The LUX Hybrid is available in three high visibility core colors, black, grey and white, and two limited heritage collection colors, admiral and cognac. Weighing 11.2 ounces (based on a men’s size 9), the LUX Hybrid is offered in men’s sizes 7-11.5, 12, 13, 14 and 15 with an MSRP of $195. It will be available at www.truelinkswear.com starting January 24th, the first day of the PGA Show.
About TRUE linkswear
TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear, and the game of golf, with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly-sourced materials to protect golfers from the elements and help them #enjoythewalk.
In keeping with its global ethos, TRUE’s current footwear portfolio includes five core designs focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players and new golfers alike. Several TRUE models, like the recently released All Day Ripstop, are crafted almost entirely from recycled materials.