Stabilizes Golfers Hands for a More Square Clubface at Impact
(Pinehurst, NC.) Golf Pride, an industry leader in golf performance equipment, unveils its new putter
grip featuring Reverse Taper Technology. Engineered to optimize both hands during the putting stroke to
help square the clubface at impact, Reverse Taper putter grips will be available for purchase at retail and
golf course locations beginning April 15. Consumers will also be able to purchase online at
golfpride.com/se-reverse-taper where starting now they can sign up to receive presale and launch
updates.
Drawing on 75 years of inspiration, coupled with extensive consumer testing, Golf Pride designed
Reverse Taper with a slimmer upper half and wider lower section to help anchor the top hand for stability
and reduce tension in the lower hand for smooth acceleration through the stroke. Additionally, Reverse
Taper prevents micro-levers in the stroke, helping golfers to not flip their wrists at impact.
Reverse Taper is constructed using polyurethane to deliver the right softness, texture and weight that
enables more consistency and confidence in golfers’ hands. The feel is soft, yet responsive with unique
traction elements to help each hand control speed. The grips feature a vibrant color palette with visual
cues and textures to help with finger placement regardless of how a player likes to grip their putter.
Despite there being multiple sizes, the weight of each model maintains a balanced ‘sweet spot’ so
golfers can sense the putter head throughout the stroke.
Reverse Taper is available in two sizes in three unique shapes:
● Round – Universally popular for all hand gripping techniques; features a traditionally round
upper section that tapers into a wider lower section
● Pistol – Classic pistol shape to help golfers lock in their upper hand; designed for all and
often popular with players who use a left-hand-low technique (right-handed golfer)
● Flat – Slightly more oval shaped upper section; designed for all and often preferred by
golfers with a palm-to-palm putting stroke style
“Within the putter grip category we observed a trend in which manufacturers were actively trying to
design products that removed the hands from the putting process, whereas our research indicates that
by optimizing the connection between the hands and grip that players can improve their performance,”
says James Ledford, President of Golf Pride. “Through hundreds of concept iterations, our innovation
team created Reverse Taper, which has tested quite positively with players of all skill levels.”
Reverse Taper is just the second product in Golf Pride’s storied history that was conceptualized,
designed and tested at their state-of-the-art Global Innovation Center in Pinehurst, NC. Located next to
world-famous Pinehurst No.8, the GIC is the epicenter for all global consumer research, product design
and brand marketing.
For more information on Golf Pride, please visit golfpride.com or follow the brand on Instagram,
Facebook, Twitter and YouTube.
About Golf Pride
Since its founding in 1949, Golf Pride has become synonymous with the highest quality performance
equipment in golf. Today, from its Global Innovation Center (GIC) in Pinehurst, NC, Golf Pride continues
to lead in grip innovation by continuing to obsess over the only connection between our golfers’ hands
and the club. That’s why more than 80% of the world’s highest performing golfers choose Golf Pride. For
professionals, top amateurs and recreational golfers of all skill levels, Golf Pride sets the standard – in
performance and design. To learn more about Golf Pride, go to www.golfpride.com.
About EATON
Golf Pride is a division of EATON, whose mission is to improve the quality of life and the environment
using power management technologies and services. We provide sustainable solutions that help our
customers effectively manage electrical, hydraulic, and mechanical power – more safely, more efficiently,
and more reliably. For more information, visit www.eaton.com
