Golf Pride® Adds New Model to Tour Wrap™ Family with MicroSuede Technology for Added Traction

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PINEHURST, NC … Golf Pride®, an industry leader in grip innovation and the #1 Grip on Tour, announced today it will be expanding its popular Tour Wrap™ family with the new high-performance Tour Wrap MicroSuede. This new line extension to the Tour Wrap series, is engineered with an additive finishing process that produces a brushed surface finish, delivering both a uniquely soft feel and added traction.

As part of the Tour Wrap family, the grip features the popular wrap style grip construction for enhanced finger nesting. The wrap grip design provides a differentiated feel, which players continue to gravitate towards, with nearly 40% of all consumers who purchase Golf Pride grips choosing to utilize that style.  With the new MicroSuede, the added traction delivers a high-performance wrap design for players to more effectively manage moisture in higher humidity areas or wet conditions.

“The Tour Wrap franchise has an incredibly loyal following,” said Bruce Miller, product manager, Golf Pride. “In fact, the Tour Wrap is Golf Pride’s 3rd best-selling grip series. This new MicroSuede technology feels very different than anything else in the family. While the Tour Wrap 2G is renowned for delivering high tack, the new Tour Wrap MicroSuede provides incredibly soft traction. It instantly conveys confidence, while providing a unique feel, different than any other wrap style grip we have made.”

 The Tour Wrap MicroSuede will be available in both standard and midsize, in a distinctive smoke grey color, and is priced at $5.99 and $6.49, respectively. MicroSuede will hit retail in August 2019.  For more information on the Tour Wrap MicroSuede and the entire 2019 Golf Pride product offering, visit www.golfpride.com.

Eaton’s Golf Pride Grips Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents.  The division’s Golf Pride brand is recognized globally as the number one choice in grips among TOUR and recreational players, competitive amateur golfers, club manufacturers and club repairmen.  For more information, visit www.golfpride.com.

Eaton is a power management company with 2018 sales of $21.6 billion. We provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technologies and services. Eaton has approximately 100,000 employees and sells products to customers in more than 175 countries. For more information, visit Eaton.com.

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Glen Turk is a Wisconsin native who has been the Senior Writer/Editor of Midwest Golfing Magazine since 2006. Besides being an avid golfer, Glen enjoys traveling, music, and cheering on the finest professional sports team of all-time, the Green Bay Packers. Glen’s ultimate golf goal is to play in all fifty states and currently he is more than half way there. His other dream, albeit far-fetched, it to record an ace in all seven states of our distribution area. Thanks to an ace in Illinois in 2015, and one in Michigan in 2016, he has three down, four to go!

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