WILSON INTRODUCES NEW DUO SOFT+ GOLF BALLS

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Wilson Sporting Goods recently announced their all-new DUO Soft+ golf balls for the 2020 golf season. Designed as the world’s softest and longest two-piece golf ball, the DUO Soft+ features the all-new Velociticor ™ technology for even greater distance.

DUO Soft+

The DUO Soft+ is a premium two-piece golf ball*,  featuring  an all-new core technology, Velociticor ™. This technology uses advanced materials to extract and amplify every ounce of power from a player’s swing, which gives golfers greater distance with every shot.

“DUO Soft+ was engineered to give players the ideal blend of longer distances and exceptional feel,” said Frank Simonutti, Global Director of Golf Ball Innovaton.

“In our testing of DUO Soft+, the Wilson LABS team found that when using a driver, the initial velocity of the ball increased by two miles per hour**. “With our Velociticor™ technology, we are able to make our DUO lineup even longer while maintaining the soft feel the brand is known for.

The new DUO Soft+ comes with 35 compression, giving golfers a ball that not only flies farther but one that provides the desired feel and touch around the course. Golfers can purchase the DUO Soft+ (in standard gloss white)for $19.99 starting January 27, 2020. DUO will be available for  purchase on Wilson.com and at golf retailers.

 *World’s Softest Claim: The Wilson Staff DUO Soft+ golf ball exhibited the lowest golf ball compression value in Wilson tests of all soft golf balls on the market performed on (04/19/19) at the Wilson Innovation Center.

**Distance Claim: Based upon internal flight testing performed at Humboldt, TN test facility on 05/20/19 (90 mph club head speed)

  About Wilson Sporting Goods Co. / Wilson Golf

For 100 years, Wilson Golf has designed, manufactured and distributed premium and recreational golf equipment throughout the world.  Since 1914, Wilson Staff irons have won 62 major championships, more than any other iron manufacturer in history.  The winning tradition continues today by delivering the highest quality equipment to all golfers to enhance performance on the course and overall enjoyment of the game. Wilson Golf is part of Wilson Sporting Goods Co., a division of Amer Sports.

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Glen Turk is a Wisconsin native who has been the Senior Writer/Editor of Midwest Golfing Magazine since 2006. Besides being an avid golfer, Glen enjoys traveling, music, and cheering on the finest professional sports team of all-time, the Green Bay Packers. Glen’s ultimate golf goal is to play in all fifty states and currently he is more than half way there. His other dream, albeit far-fetched, it to record an ace in all seven states of our distribution area. Thanks to an ace in Illinois in 2015, and one in Michigan in 2016, he has three down, four to go!

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