Two-Color Alignment Design on World’s Softest Golf Ball
Wilson is elevating golfers’ confidence on the green with the launch of the new DUO Soft TRK360, a revolutionary golf ball featuring seam alignment technology to enhance performance.
As a leader in golf ball innovation, Wilson is expanding its renowned DUO Soft franchise by adding a new visual alignment design to the World’s Softest Golf Ball. The construction of the ball hasn’t changed, it continues to deliver exceptional distance, low spin for a straighter ball flight, and an ultra-soft feel, but the exterior now works even harder.
The DUO Soft TRK360 features a two-color alignment design that helps golfers precisely aim at their target, ensuring quick and accurate alignment on the green. This innovative design also doubles as a valuable training aid during putting practice, promoting a perfect end-over-end roll for well-struck putts. Additionally, it visibly highlights misaligned strokes with a distinct wobble as the ball tracks toward the hole.
“This is a development we’ve envisioned for some time within the Wilson golf ball range, but we wanted to ensure the timing, performance metrics and design met our high standards,” said Frank Simonutti, Global Director of Golf Ball Innovation at Wilson Golf. “The red and black seam alignment not only meets our rigorous testing benchmarks but also reflects the distinctive innovation and look that defines Wilson,” he added.
Building on the carefully calibrated design of the newly launched DUO Soft, the TRK360 features an engineered two-layer high-energy core that minimizes spin on longer shots, ensuring the straightest ball flight. The industry-leading 37-compression provides exceptional performance, delivering the same carry and total driving distance** as competitive balls with much higher compression.
“The DUO Soft TRK360 delivers exceptional performance from tee to green, offering golfers incredible value at an outstanding price point,” said Frank. “It’s a ball every golfer should try and I’m confident they’ll be impressed by the results,” he added.
Available in white, the DUO Soft TRK360 will be released February 6th, 2025, priced at $22.99 per dozen.
For more information on all Wilson products, including woods, irons, wedges, putters, balls and accessories, visit www.wilson.com.
*Based on internal testing against leading competitors conducted by Wilson Golf at Humboldt, TN research test facility. 90 mph Driver testing performed – June 9th, 2024 | 105 mph Driver testing performed – May 20th, 2024 | 7-iron testing performed – June 7th, 2024 | 9-iron testing performed – May 31st, 2024.
**Based on internal testing against leading competitors conducted by Wilson Golf at Humboldt, TN research test facility. 105 mph Driver testing performed – June 7th, 2024 | 7-iron testing performed facility – April 17th, 2024 | 9-iron testing performed – April 17th, 2024 | 56° Wedge testing performed – April 17th, 2024.
