By any measure, 2021 was an epic year for Pacific Northwest-based TRUE linkswear.The walking-focused golf shoe brand headed up by CEO Jason Moore and his brother / PGA TOUR player Ryan Moore debuted several new lines including the wildly popular Pebble and Dead Golfer collections, and limited-edition Queen of Clubs True Knit II in collaboration with Foray Golf.
Jason Moore grew up playing golf competitively and spent years caddying on the PGA TOUR for his brother, Ryan, who is still active on TOUR and ranked 181 in the FEDEXCUP standings. The duo experienced every course and weather condition imaginable when they worked together, from the wind and rain of the Pacific Northwest to the unrelenting heat and humidity of south Florida. The idea of a comfortable, versatile golf shoe was born out of necessity, or “selfish innovation” as Jason Moore often refers to it.
“Golfers shouldn’t have to wear overbuilt, uncomfortable golf shoes when walking or riding 18 or 36 holes,” Moore says. “We consider everything a golfer encounters and apply that to our footwear, all while providing a modern aesthetic that can be worn anywhere, enhancing the golf lifestyle.”
Heading into 2022, these Pacific Northwest pioneers aren’t showing any signs of slowing down. Just before the holiday, TRUE dropped its highly-anticipated Sport Series, featuring the LUX, which sits atop a Wanderlux Superfoam midsole with a six-millimeter drop, and OG, which offers a barefoot experience with zero drop and extra wide toe box.
Engineered for the eternal pursuit of par, the grinders and the early risers, as the “TRUE Crew” likes to say, both Sport models boast an adaptive upper that is both breathable and waterproof, a one-two punch any diehard, four-season golfer would appreciate. And TRUE is also updating, enhancing and relaunching some of its best sellers, like the Original 1.2, with its iconic zero-drop and minimalist fit.
Overall, the company’s current footwear portfolio includes five core designs that focus on sustainability, performance and comfort while maintaining a modern, minimalist aesthetic that appeals to avid and new golfers alike. Several of TRUE’s models are crafted from entirely recycled materials including yarn made from water bottles, recycled outsoles and sustainable components.
TRUE’s commitment to sustainability will be on full display in the first part of 2022 as it unveils its All Day Ripstop. The highly wind and water-resistant shoe has an upper made from 100% recycled polyester and a TOUR-tested (and approved by Ryan) outsole cushion and tread. Like all TRUEs, the All Day Ripstop is designed to be worn on the golf course, at the 19th hole and anywhere else life takes you.
For more information, visit www.truelinkswear.com.
