Close Menu
Midwest Golf Magazine
  • Home
  • Issues
  • Subscription Program
  • MGM/WCGT Golf Outings
  • News
  • Advertisers
  • Media Kit
    • Distribution
  • Contact
    • About
Facebook X (Twitter) Instagram
Latest News
  • 2025 Summer Issue
  • Honma Unveils BERES 09 Black Woods, Hybrids, and Irons
  • Rapsodo Announces Innovative New MLM1 App Upgrades to  Enhance Practice, Performance Tracking and Club Management
  • The City of Mason’s Grizzly Golf & Social Lodge – 50+ Years and Going Strong in Ohio
  • Gaillardia Country Club – Cream of the Crop Country Club in Oklahoma
  • Detroit Golf Club Begins Multi-Million Dollar Renovation Project
  • The Players Club Omaha, Nebraska, Stands Head and Shoulders Above the Rest
  • TRUE linkswear Patriot Pack Collaboration with PGA HOPE
RSS Facebook X (Twitter) Instagram
Midwest Golf Magazine
  • Home
  • Issues
  • Subscription Program
  • MGM/WCGT Golf Outings
  • News
  • Advertisers
  • Media Kit
    • Distribution
  • Contact
    • About
Midwest Golf Magazine
You are at:Home»Chip Shots»Srixon Introduces the Second-Generation Soft Feel BRITE Golf Balls
Chip Shots

Srixon Introduces the Second-Generation Soft Feel BRITE Golf Balls

Glen TurkBy Glen TurkAugust 3, 2020Updated:August 28, 2020No Comments2 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email

HUNTINGTON BEACH, Calif. — Aug. 3, 2020 — SRIXON®, a global leader in golf ball technology and innovation, announces the launch of the second-generation Soft Feel BRITE. The Srixon Soft Feel BRITE golf balls are available in BRITE Orange™, BRITE Red™, and BRITE Green™ and are now available in North America.

“Soft Feel BRITE delivers all the benefits of the Soft Feel golf ball with additional matte color offerings,” said Brian Schielke, Marketing Director at Srixon. “With the addition of the FastLayer Core, Soft Feel BRITE provides the total package of enhanced distance, feel and visibility.”

The Srixon Soft Feel BRITE is a golf ball designed specifically for golfers who value feel, but require enhanced visibility in their golf ball.

Soft Feel BRITE features Srixon’s softest FastLayer Core to date. The FastLayer Core starts soft in the center and transitions to a firmer perimeter, which offers equal parts distance and feel.

Furthermore, Soft Feel BRITE delivers improved visibility due to Srixon’s Matte Visual Performance Technology, while the 338 Speed Dimple Pattern helps reduce drag at launch and increase lift during descent.

Play by feel and add a touch of color with the all-new Soft Feel BRITE.

Key Technologies:

FastLayer Core: With a soft center that gradually transitions to a firm outer edge, the FastLayer Core gives Soft Feel BRITE incredible feel and great distance off the tee.
Matte Visual Performance: Three BRITE color options – Red, Orange, and Green – deliver enhanced visibility so it’s easy to track and find the golf ball.
338 Speed Dimple Pattern: To get more distance overall and better performance in the wind, Speed Dimples reduce drag at launch and increase lift during descent.
Soft Thin Cover: Provides more greenside spin and softer feel on all pitches, chips and putts.

The Srixon Soft Feel BRITE golf balls are now available at a MAP of $21.99 per dozen.

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Glen Turk
  • Website
  • Facebook

Glen Turk is a Wisconsin native who has been the Senior Writer/Editor of Midwest Golfing Magazine since 2006. Besides being an avid golfer, Glen enjoys traveling, music, and cheering on the finest professional sports team of all-time, the Green Bay Packers. Glen’s ultimate golf goal is to play in all fifty states and currently he is more than half way there. His other dream, albeit far-fetched, it to record an ace in all seven states of our distribution area. Thanks to an ace in Illinois in 2015, and one in Michigan in 2016, he has three down, four to go!

Related Posts

Detroit Golf Club Begins Multi-Million Dollar Renovation Project

Giants Ridge Courses Maintain Lofty Status in Latest Course Rankings

The Classic at Madden’s Moves Up to #80 on Golf Digest’s 2025-2026 List of America’s 100 Greatest Public Courses

Comments are closed.

Current Issue
Online Issue
Receive Special Golf Offers By Email

Web Sponsor
Follow
  • Facebook
  • Twitter
  • Instagram
Subscription Program Courses

Subscribe to Midwest Golfing Magazine for only $50 and receive free rounds of golf. Cart not included with the free rounds and must be purchased. View Details >> banner banner MajesticOaks-Blue banner banner Platteville banner trappersturn Whispering Springs northernbay oldhickory northbrook banner banner banner banner banner banner banner banner banner banner banner banner

Follow Us
Midwest Golfing Magazine
Mission

Covering golf in Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Nebraska, North Dakota, Ohio South Dakota and Wisconsin.

Copyright © Royle Publications - Greater Milwaukee Golf Show || Greater Madison Golf Show

Type above and press Enter to search. Press Esc to cancel.