New Bedford, MA – Snell Golf, a leader in the direct-to-consumer golf ball market, with
previously awarded commendations by Golf Digest, MyGolfSpy and more, recently announced
two new golf ball models as well as a new logo for the brand. The release of the new models
MTB PRIME & MTB PRIME X, are the next generation of their popular and affordable urethane
golf balls. Snell continues it’s tradition of “tour caliber performance at an affordable price”,
with two 3-piece urethane cover golf balls to fit the amateur golfer.

With pricing at $32.99 per dozen and below, Snell Golf leads the way in the “performance for value”
discussion in golf. The new MTB PRIME & PRIME X models, are both 3 piece, urethane cover golf balls
with performance profiles to meet different golfer needs. Dean Snell, owner and CEO, says “We
listened to our customers over the last several years, and one goal was to separate out the
profiles of our models a bit more than our previous MTB models, so golfers could really tell
the differences and decide which ball was right for them”.

“In our MTB PRIME model we were really able to get the very soft feel many golfers prefer,
while keeping fast ball speeds, low driver spin, and with our FLEX+ mantle, a higher rate of
spin on short irons. With the higher iron spin that many amateurs need we made sure to keep
flight down and accomplished that with a dimple pattern for lower trajectory, I feel this is
going to fit a lot of amateur golfers”.

The MTB PRIME X, also a 3 piece urethane model, has a different profile, aiming for
controlled spin iron spin. “Not all golfers want more spin, some already spin the ball too
much, and others prefer a ball to release for their playing style, this is where the PRIME X can
help”. PRIME X has a firmer feel with the same high ball speed/low spin profile on long shots
but uses the FLEX- mantle to keep the iron spin at a moderate level. “With the lower spin
rates, we modified the aerodynamics to be a higher flight, ensuring both models still
maximize distance and performance with their respective spin rates” says Snell.
www.SNELLGOLF.COM | NEW BEDFORD, MA | 844-763-5519

The 2023 MTB PRIME golf ball models will be immediately offered in white with optic yellow
coming this summer. Pricing for the MTB models will start at $32.99 for ONE DOZEN and
offer a volume based pricing structure reducing costs to $29.99/dz for a 5 dozen value pack.
New models will be available online at for pre-order on April 3rd with
shipments scheduled for approximately April 12th.

The company also took some time over the last year to update branding. “We felt it was the
right time for a bit of a refresh, something new for the brand to be a bit more modern and
utilize a different mark on our website, packaging and something we could do a bit more with
for other golf merchandise”, says Jason Almeida, Marketing Director. The new mark will be
released at the time of the ball launch and will be incorporated on new hats, gloves, and
other new product drops this spring. “Plus, its a clean look on the ball so it looks great rolling
in the cup…”

Snell Golf launched in 2015 by Dean Snell; prolific golf ball engineer and co-creator of the
industry-changing, Titleist original Pro V1® and TaylorMade Penta® amongst his 40+ patents.
The brand has won numerous awards with recent golf ball models MTB Black and MTB-X.
With a no B.S approach to giving quality product and valuable education to the game of golf,
Dean Snell and the Snell Golf team are committed to bringing value to the everyday golfer by
creating high performance golf balls, with no gimmicks and no added costs.
For more information visit


About Author

Glen Turk is a Wisconsin native who has been the Senior Writer/Editor of Midwest Golfing Magazine since 2006. Besides being an avid golfer, Glen enjoys traveling, music, and cheering on the finest professional sports team of all-time, the Green Bay Packers. Glen’s ultimate golf goal is to play in all fifty states and currently he is more than half way there. His other dream, albeit far-fetched, it to record an ace in all seven states of our distribution area. Thanks to an ace in Illinois in 2015, and one in Michigan in 2016, he has three down, four to go!

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