OGIO International Inc., a leading innovator of sports and travel bags, backpacks, and golf bags, announced today the launch of its newest line of products: the OGIO Alpha Convoy Collection, and the OGIO Shadow Collection. The Company today also announced their official OGIO brand refresh.
OGIO Alpha Convoy
OGIO Alpha is fully loaded and fully equipped with a meticulous design that provides smart features and organization. And it’s led by our OGIO Alpha Convoy Collection – as part of OGIO’s rebrand, it’s the first collection that the Company has launched. The OGIO Alpha Convoy collection features a nine-piece assortment of backpacks, travel, and golf bags, with a fully-loaded backpack, roll-top backpack, two everyday backpacks, three four-wheel travel bags, and two golf bags.
The collection is built with premium components and materials, including Cordura® EcoMade fabric. This special material is ultra-durable and also made from recycled plastics, reducing the energy consumption in the manufacturing process. These products will all be available in late 2018.
OGIO Shadow is designed to deliver the most motion enhancing, lightweight, and efficient performance. And it is led by our new Shadow Fuse 304 Stand Bag – a performance focused lightweight golf bag with extreme attention to mobility and comfort.
OGIO Global Brand Refresh
The OGIO global brand refresh features this new line of products, redefined messaging, new website, and a modernized logo. The rebrand represents the company’s strategic plan for growth and follows closely behind OGIO’s 30th anniversary and acquisition by Callaway Golf.
From Harry Arnett (OGIO President/Callaway SVP of Global Marketing): The OGIO refresh showcases the company’s evolution from a veteran to an industry-leading global brand know for the highest-quality performance bags in the world.
“Innovation is the driving force of everything we do,” said Arnett. “Change is obviously critical for any brand, especially one that has been around for 30 years like we have. The products we are launching represent the very best in design, quality, and performance. It’s an exciting step forward for our company and we know current fans and potential new fans of OGIO will love the new direction.”