Johnnie-O, the premium lifestyle brand known for blending East Coast classics with West Coast casual and a dose of Midwest grit, has been named an official licensee of the National Football League (NFL).
The agreement will see Johnnie-O produce a curated collection of officially licensed products for all 32 NFL teams. The NFL line will feature 29 different styles, available for both men and women, ranging from polos and quarter-zips to elevated lifestyle apparel. Designed with the brand’s signature blend of laid-back sophistication and functional performance, the collection offers a fresh, premium take on fan gear.
“To be part of something as iconic and unifying as the NFL is a milestone for our brand and a true pinch-me moment,” said John O’Donnell, founder of Johnnie-O. “I grew up a die-hard Chicago Bears fan, so this collaboration hits close to home. We’re proud to join the NFL family and look forward to being part of fans’ game day traditions—and bringing a touch of Johnnie-O style to NFL fans everywhere.”
This milestone announcement arrives as Johnnie-O celebrates its 20th anniversary—two decades after the debut of the Original 4-Button Polo. What started with that signature staple and a vision for timeless style has evolved into a nationally recognized lifestyle brand. Today, Johnnie-O’s blend of quality, versatility, and personality is worn coast-to-coast by athletes, celebrities, and anyone who appreciates apparel that brings its “A” game.
“Our licensed sports apparel continues to be a tremendous driver of success for Johnnie-O because fans never stop rooting for their teams,” said Heath Hooper, VP of Licensed. “With the NFL now part of the licensed portfolio, Johnnie-O stands as the definitive year-round destination for premium licensed apparel.”
Each Johnnie-O piece serves up a signature dose of “Topspin”—thoughtful design details that put a clever spin on the classics. Whether it’s the patented Tweener Button®, ingeniously tucked between the second and third buttons for just-right coverage, or premium fabrics built for movement and comfort, these signature touches turn everyday staples into instant favorites. It’s this knack for blending function with surprise that has created a loyal following and made Johnnie-O stand out as the more interesting route in premium apparel.
The licensing expansion into the NFL highlights the brand’s growing business, which includes licensed collections with MLB, NHL, major golf events such as the upcoming 2025 Ryder Cup, more than 200 colleges and universities, and other sports leagues and events.
The Johnnie-O NFL collection will debut ahead of the 2025 season and will be available on Johnnie-o.com, NFL teams shops & online stores, NFLShop.com, select Dick’s House of Sport stores, Rally House, and other major retailers nationwide.
About Johnnie-O:
Founded in 2005 by John O’Donnell in Santa Monica, CA, Johnnie-O is a premium lifestyle brand differentiated by its loyal and passionate consumer following, high-quality products with clever details and omnichannel leadership. Johnnie-O currently offers a range of premium apparel, footwear and accessories for men, women and boys. The collection includes polos and button-downs featuring the patented “Tweener Button,” bottoms, swim, outerwear and a line of performance gear for the active lifestyle. Johnnie-O is available online at www.Johnnie-O.com, as well as at specialty retailers and golf and racquet clubs across the United States. For more information, visit Johnnie-O.com or follow @johnnieobrand.
