(Pinehurst, N.C.) – Golf Pride, a leading innovator in golf equipment and maker of the world’s most
popular golf grips, introduces ALIGN MAX, revolutionary grip technology designed to help players of all
skill levels maintain consistent hand placement throughout the swing.
ALIGN technology debuted in 2017, with the first raised ridge design pulling in a number of players on
Tour and a strong amateur fanbase. It quickly became one of the most successful grip technologies in
Golf Pride history. Even with these accolades, the brand heard feedback about the desire for an even
more pronounced ridge. This inspired the creation of ALIGN MAX, a second-generation design that
supplements the original by offering an alternative featuring a 25-percent higher ridge to achieve the
maximum desired feel and consistency. It also includes a longer ridge that runs from top-to-bottom of the
grip, providing players flexibility to adjust their hand placement for any shot.
“Our brand purpose is to design grips for the hands of all golfers that will inspire a feeling of confidence so
they can perform their best,” says James Ledford, President of Golf Pride. “With ALIGN MAX we reached
new heights of what is possible in grip design, resulting in breakthrough technology that provides golfers
the confidence their hands are in the right place every shot, for unparalleled consistency.”
Over the past seven years, ALIGN has acquired a worldwide following, including at the highest levels of
professional golf. It has been part of numerous victories and major championships across all major global
Tours. Following in its footsteps, ALIGN MAX recently won its PGA Tour debut at the Farmers Insurance
Open.
ALIGN MAX will not replace the original ALIGN, rather it is an additional option for players who prefer to
maximize the benefits of raised ridge technology, which include:
● Consistent Hand Placement: Fits into the hand’s natural contours, promoting consistent hand
placement and alignment.
● Clubface Awareness: Enhances face angle awareness at set up and throughout the swing, promoting
a square clubface.
● Player Confidence: Consistent hand placement helps facilitate a more repeatable swing, which helps
build greater confidence.
ALIGN MAX is now available in MCC and MCC Plus4 grip models in both standard and midsize at all
major retailers and online stores.
For more information on ALIGN MAX, ALIGN Technology and the entire 2025 Golf Pride product offering,
please visit https://www.golfpride.com, and follow the brand on Instagram, Facebook, X and YouTube.
ABOUT GOLF PRIDE
Since its founding in 1949, Golf Pride has become synonymous with the highest quality performance
equipment in golf. Today, from its Global Innovation Center (GIC) in Pinehurst, NC, Golf Pride continues
to lead in grip innovation by continuing to obsess over the only connection between our golfers’ hands
and the club. That’s why more than 80% of the world’s highest performing golfers choose Golf Pride. For
professionals, top amateurs and recreational golfers of all skill levels, Golf Pride sets the standard – in
performance and design. To learn more about Golf Pride, go to golfpride.com.
ABOUT EATON
Golf Pride is a division of EATON, whose mission is to improve the quality of life and the environment
using power management technologies and services. We provide sustainable solutions that help our
customers effectively manage electrical, hydraulic, and mechanical power – more safely, more efficiently,
and more reliably. For more information, visit www.eaton.com.
