(SALEM, NH) It’s time to focus on your style, not just your score. ECCO GOLF, leaders in golf footwear
innovation, are redefining what it means to look good on course with the launch of the Not My Day
Collection. The two-shoe drop is inspired by laidback rounds and don’t-sweat-it scorecards, built for
golfers who know the real win is showing up – and doing it in style.
The Not My Day Collection blends ECCO GOLF’s signature craftsmanship with subtle storytelling and
retro vibes. The collection serves as a light-hearted reminder that it’s perfectly fine to have an off day – as
long as you look good doing it. At $229 and $249, the pairs will be available from today at selected
retailers and online at ecco.com in both men’s and women’s styles.
This limited edition, fashion forward capsule leads with the ECCO GOLF STREET 720. The new high-top
takes a bold step off the fairway, featuring streetwear-inspired design and an understated not my day
message hidden beneath the strap, a quiet detail for those in the know.
Joining it is the ECCO GOLF S-CASUAL, which channels classic Ivy League style with a clean, preppy
aesthetic, a removable kiltie, and easy-going comfort made with premium materials. Designed to transition
seamlessly from course to clubhouse, this versatile shoe combines timeless design with modern
wearability.
“We wanted to create something that reflects a different side of the game we all love,” said Timo Vollrath,
Head of Global Marketing at ECCO GOLF. “The Not My Day Collection is about enjoying golf and looking
good, no matter your score. Ultimately it’s a fun, fashion-forward statement that still offers the comfort and
performance ECCO GOLF shoes are known for.”
ECCO GOLF shoes are worn around the world by Rick Shiels, Erik Anders Lang, Thorbjørn Olesen,
Henrik Stenson, Thomas Bjørn, Erik van Rooyen, Lydia Ko, Esther Henseleit, Nanna Koerstz Madsen,
Alison Lee, Lin Janet Xiyu, and Freddy Schott, among others. For further information about ECCO GOLF,
please visit golf.ecco.com.
ABOUT ECCO
ECCO is one of the world’s leading shoe brands combining style and comfort. ECCO’s success is built on
products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value
chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold
in 88 countries from over 2,000 ECCO shops and more than 14,000 sales points. ECCO is family-owned,
founded in Denmark in 1963, and employs more than 20,000 people worldwide. www.ecco.comhttp://www.ecco.com
