(Miami, FL, February 29, 2024) Callaway® Apparel is pleased to announce the launch of its Spring 2024 collection for women- technically superior products designed for golfers. The Spring 2024 collections offer a wide range of lifestyle and performance pieces blending enhanced style, technically advanced fabrics and performance driven designs.
“These collections accentuate the importance we place on performance for today’s active golfer,” said Oscar Feldenkreis, CEO of Perry Ellis International. “Our design team has done a great job engineering technically superior products with an emphasis on function and on-trend styles. These collections are designed specifically to help golfers feel stylish, confident and comfortable so they can perform their best on and off the course.”
The Spring 2024 collection for women is a modern authentic-to-golf feminine and sporty line that features a host of all-day active essentials with off-the-course crossover appeal. Print and design direction has been influenced by combining natural and artificial motifs to create beautiful eye-catching statements. Butterflies, flowers, birds, and textures have been used as inspiration and converted to bold and striking visual patterns on each garment.
Geometrics are updated with playful, overlapping shape-effects, while florals have a refreshing appeal of abstract form and the use of Callaway Chev logo detailing. For Spring 2024, Callaway Apparel continues to expand its popular dress offering by updating classic styles with the addition of Chev trademark seams and details, as well as new print options.
A new fabric update also debuts in the Sun Protection category with the introduction of an all-new nylon/elastane texture with cooling properties, which is ultrasoft to the touch. Updated bottoms have also been added to the range, including a new perforated Chev Logo skort and a new asymmetrical Color Block skort. A new, super-lightweight, four-way stretch pull-on trouser has also been introduced.
Key Spring 2024 Women’s Products Include:
Two-Tone Geo 1/2 Sleeve Zip Polo
Short Sleeve V-Placket Color Block Polo
Geometric Floral Dress
Birdie/Eagle Printed Sun Protection
17” Gradient Wave Flounce Skort
On the course, Callaway Apparel is sported by professional ambassadors at the highest level including, PGA TOUR member Max Greyserman, PGA TOUR veteran and TOUR winner Brian Stuard, PGA TOUR member Harry Hall and LPGA Tour player Emma Talley.
“We’re always focused on creating collections that bring together fashion and performance in versatile garments of superior quality, and that is brought to the fore in the men’s collection,” added Feldenkreis. “In addition, our women’s collection features carefully-considered accents and fine detailing. It’s a product line rich with bold patterns and strong color palettes and highlighted by a host of leading fabric technologies and innovations within its DNA.”
