Leader in Golf Ball Innovation Gives Players What They Want
COVINGTON, Ga. – (March 10, 2021) – Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the release of the new Bridgestone TOUR B XS in yellow. Featuring all the same advanced performance features and innovative technologies as the standard TOUR B XS, which was designed with help of Tiger Woods, the new yellow version is a direct result of consumer demand.
“The TOUR B XS has a very large and enthusiastic following from players with fast swing speeds who are seeking additional spin control around the green,” said Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf. “A significant number of those players indicated a desire for a yellow option on our TOUR B XS model, and, being in tune with our consumers, we created it for them.”
Like the standard white TOUR B XS, the yellow version features REACTIV cover technology, which employs an “impact modifier,” to allow the urethane to behave differently based on swing speed. For example, when struck with a driver or any longer club, the REACTIV urethane cover “reacts,” as a firmer, more resilient material, providing more speed and distance. However, on slower swings with a wedge or short iron, the cover performs like a softer material, creating more shot-stopping spin and control.
“While others focus on marketing hype and decorations, we’ve focused on making a better performing ball,” said Dan Murphy, President and CEO of Bridgestone Golf. “The REACTIV cover technology is the most dramatic change to cover construction since 2000 when we led the industry from Balata to Urethane covered Tour balls.”
Other features of the TOUR B XS yellow include a three-piece construction, patented Gradational Compression Core, and an Active Acceleration Mantle that helps provide maximum distance in the long game. Another noteworthy aspect of the TOUR B XS yellow is that unlike many other colored urethane models, it does not need to be painted, as the injection molded urethane cover material already contains yellow pigment. Removing this step in the production process yields a more consistent product that performs identically to the standard white model (which also does not require a painting process).
The new Bridgestone TOUR B XS yellow golf ball will be available at retail on March 12 with a street price of $44.99/dozen. For help selecting which premium Bridgestone model is the right ball for them, consumers should try Bridgestone’s VFIT for a free video ball-fitting consultation.