Ben Hogan Golf Equipment launches new website to support innovative ‘factory-direct’ pricing strategy.


Fort Worth, Texas: BH Golf Equipment, LLC, operating as Ben Hogan Golf Equipment, announced the launch of a new, B2C e-commerce focused website: The new site will be the cornerstone of the Company’s innovative ‘factory-direct’ pricing model.
“We’ll never deviate from our mission to bring the highest-performing, most-precise, and best- feeling clubs to market” said Scott White, President and CEO of Ben Hogan Golf Equipment. “That said, our means of getting them there will be a bit different. After doing a lot of research and experimentation, we’ve decided to forego the golf industry’s traditional distribution model completely. Now, without any retail mark-up, we can offer Ben Hogan irons, wedges, hybrids and bags directly to serious, avid golfers at a much lower price.”
As evidence of this new strategy, the Company is offering ‘stock’ products such as their award-winning Ft. Worth irons for $665.00 / 7-piece set with either steel or graphite shafts. Similarly, the popular PTx irons will be sold for $770.00 / set. Single sticks such as TK wedges and Ft. Worth Hi utility irons are being sold online for $95.00 each. Other products including hybrids and bags, as well as products currently in development for introduction in the future, will be offered using a similar pricing structure. Customized products will be offered soon via a simple ‘a-la-carte’ menu on the website, at a nominal upcharge.
“Golf equipment is too expensive and, sometimes, complicated to purchase” continued Mr. White. “We are trying to help grow the game by making it easier to buy high-end equipment directly from the manufacturer. Our hope is that our customers will use the savings they realize when buying directly from us to play more often or take some instruction from their local PGA Professional.”
About Ben Hogan Golf Equipment
BH Golf Equipment, LLC, operating as Ben Hogan Golf Equipment, is based in Fort Worth, TX and manufactures premium golf clubs and golf bags. BH Golf is committed to continue Mr. Hogan’s reputation of innovation, performance, and classical designs. For players who are serious about their games, and the game of golf, there is only one choice: Ben Hogan Golf Equipment.
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About Author

Glen Turk is a Wisconsin native who has been the Senior Writer/Editor of Midwest Golfing Magazine since 2006. Besides being an avid golfer, Glen enjoys traveling, music, and cheering on the finest professional sports team of all-time, the Green Bay Packers. Glen’s ultimate golf goal is to play in all fifty states and currently he is more than half way there. His other dream, albeit far-fetched, it to record an ace in all seven states of our distribution area. Thanks to an ace in Illinois in 2015, and one in Michigan in 2016, he has three down, four to go!

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